Postcards from Shillong
Eee Cee Hotel is the oldest and biggest hotel chain in Shillong. They were looking for ideas to boost the number of guests and visitors. Shillong is not always in the top half of many travel list. We decided to turn their current guests into media channels that could target the right audience and deliver our message for free. We designed postcards, both physical and digital, to capture the romantic spirit of this town – something that every visitor is surprised to discover and eager to share.
They came with a discount that guests could not use themselves but only pass along to a friend, thus ensuring that they would only send it to people who might be interested. Letting guests choose their postcards and customise the message helped us reach a more relevant audience.
We extended it with Eee Cee AppTab in every room. The aim was to offer tools, services and content to make their stay at Eee Cee and in Shillong better. The Eee Cee AppTab lets guests book tours and cabs, order food, see what to do around town, and more.
The interface design of the application was kept minimalistic – with two-tone colours, line art and light typefaces. The visual consistency was established in the motif of the room key card. Eee Cee AppTab demanded very minimal user input and avoided any cognitive overload. The objective was to reflect the serenity and simplicity of the guest’s stay at Hotel Eee Cee, and in Shillong, in the interface and interaction design of the app.
