The Moxie shower + wireless speaker from Kohler was a truly unique product. Something every music lover and bathroom singer has dreamed of - music right in your shower.
To launch the product and establish its USP, we created an online music station where you could virtually experience the shower in action. Simply pick a song to play and the shower turns into a personal discotheque.
Once you experienced it, you could find ll the info – how it works, how to install it, where to find a store, arrange a demo at home, and even buy it online – right there.
It was promoted with Facebook contests and posts, highlighting the product features in interesting ways. In 1 month, over 120,000 people visited the website and the songs were played over 200,000 times.
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Creative team: Ojasvi Mohanty, Manoj Pande, Manish Minglani, Abhishek Prasad and Samrat Ray