Brands that turn
complex into human
complex into human
We dive deep into complex business areas, from B2B tech to financial services.And distill them into clear, simple stories that put people first.
Brand identity, narrative and website design for Impact lens, a development finance consultancy.
Brand identity, narrative and website design for Impact lens, a development finance consultancy.
Impact Lens is a development finance consultancy working across some of the hardest subject matter there is: blended finance, ESG frameworks, infrastructure investment. The kind of work that's easy to explain badly and hard to explain well.
We rebuilt the brand from the identity up: refined the logo, tightened the colour system, and rebuilt the visual assets so they held together as one language rather than a collection of one-off decks. Underneath that, we rewrote how Impact Lens talks about what it does, taking dense, technical subject matter and finding the human story inside it, so the work reads as clear and person-first rather than another wall of financial terminology.
That thinking carried through into a new website, and into a go-to-market kit: decks, one-pagers, pitch materials, built to travel across very different audiences, from institutional investors to the people actually affected by the projects being financed.
The work was built through a mix of human craft and AI tooling, using the latter to move faster through drafts and iterations, while keeping judgement, taste, and the final word human.
Creative Director : Abhishek Prasad & Samrat Ray for kafkaisdead!